Peter Jones's Profile

After 20 years building million-dollar marketing strategies for corporations and agencies, I understand what it's like to make high-stakes decisions. Now I bring that same strategic thinking to help established families navigate one of their biggest decisions: moving up to their next home.

I specialize exclusively in move-up buyers and sellers in Des Moines' northwest suburbs—Johnston, Ankeny, Urbandale, Grimes, West Des Moines, Clive, and Waukee. This isn't my second or third specialty. It's what I do.

Why? Because move-up transactions are complex. You're not just buying or selling—you're coordinating both, often with kids in school, jobs to manage, and timing that has to work perfectly. You need someone who can think strategically about pricing your current home to sell quickly at top dollar while simultaneously positioning you to win in a competitive market for your next home.

That's where my marketing background becomes your advantage. I know how to position properties to attract the right buyers. I know how to structure offers that stand out without overpaying. And I know how to manage complex timelines so you're not stuck paying two mortgages or scrambling for temporary housing.

I live in Johnston with my wife and three kids, and I'm deeply involved in our community through Johnston Rotary, the Johnston Chamber of Commerce, and board positions at Hyperion Field Club and Better Ballot Iowa. I don't just work in these neighborhoods—I've built my life here. I know the schools because my kids attend them. I know the communities because I serve them. I know what makes these areas valuable because I've invested here myself.

When you're ready to move up, you need more than a generalist agent who handles everything from condos to farmland. You need someone who understands the specific challenges of coordinating a move-up transaction, knows these northwest suburbs intimately, and has the strategic mindset to maximize your outcome on both sides of the equation.

Let's map out your move-up strategy.