Think You Know Johnston? Surprising Local Shops You’ve Probably Missed

by Peter Jones

Exploring Johnston, Iowa: Hidden Gems for the Savvy Shopper

Johnston, Iowa, may not be known for its bustling city center or sprawling shopping malls, but that’s exactly what makes it so special. While the big box stores and retail chains have their place, it’s the local, mom-and-pop shops that truly give Johnston its character. If you’ve lived here for a while or are just passing through, there are plenty of hidden gems you may not have discovered yet. These charming spots offer unique finds, local flair, and a personal touch that you won’t get at the bigger retail centers.

1. Johnston Farm and Craft Market (Seasonal)

For those who love a true, down-to-earth market experience, the Johnston Farm and Craft Market is a must-visit (seasonally from May through October). While it’s not a traditional store, it embodies the essence of local shopping. Located in the heart of Johnston, this outdoor market features fresh produce, handmade crafts, artisan goods, and an array of local food vendors. It’s the perfect place to pick up unique handmade items, fresh flowers, or an incredible loaf of homemade bread. Even longtime residents find new treasures each week.

2. Fitness Sports

For all your fitness needs, Fitness Sports in Johnston is the go-to spot. Specializing in running shoes, activewear, and fitness gear, the store offers personalized fittings and expert advice tailored to your needs. Whether you’re a seasoned athlete or just starting out, their friendly, knowledgeable staff will help you find the perfect gear. With a focus on community and local events, Fitness Sports is a cornerstone of Johnston’s active lifestyle.

3. Johnston Meats and Deli

For the foodies out there, Johnston Meats and Deli offers some of the best local cuts of meat, deli sandwiches, and specialty food items. Though this place has been around for years, it’s still a bit of a hidden gem for some residents. Whether you're in the market for high-quality steaks, sausages, or unique Iowa-made products like jams and jellies, Johnston Meats offers it all. The store’s friendly service and locally sourced items make it a must-visit for any home chef or foodie.

4. Purple Poppy Boutique

Nestled in the heart of Johnston and Ankeny, Purple Poppy Boutique is more than just a clothing store—it's a testament to the power of community and lifelong dreams. Founded by two college friends, Paula and Lea, who reconnected after decades, this boutique offers a curated selection of women's, men's, and children's apparel, along with unique accessories and gifts. Their shared passion for fashion and dedication to their local communities shine through in every aspect of the boutique, from the thoughtfully chosen merchandise to the warm, personalized service that makes every visitor feel like family.

5. Goodwill

Goodwill of Central Iowa’s Johnston store is the perfect spot to find affordable treasures while supporting a great cause. Every purchase funds job training and life-changing programs, empowering individuals and enriching our community. Plus, shopping here promotes sustainability by giving gently used items a second life and keeping them out of landfills.

6. Styled By JJ Boutique

Yes, Johnston is big enough to have two fabulous boutiques! Nestled in the heart of Johnston, Styled. by JJ Boutique is a female, minority-owned shop offering a curated selection of casual, boho, and chic clothing and accessories. Founded in 2018 by Julia Bradshaw, a Johnston resident with a degree in Fashion Merchandising from Iowa State University, the boutique aims to elevate your style one piece at a time. With sizes ranging from XS to 3XL, Styled. by JJ ensures every woman can find something that boosts her confidence without breaking the bank. Beyond clothing, they offer accessories, jewelry, and gifts from Sweet Water Decor, making it a one-stop shop for all your fashion and gifting needs.

Conclusion: Shopping Small, Living Big

One of the best things about Johnston, Iowa, is that it’s a community that knows how to support its local businesses. Whether you're in search of unique home décor, a thoughtful gift, a custom outfit, or fresh local produce, there’s a place here that will surprise you. In a world where convenience often trumps character, these mom-and-pop shops bring a much-needed personal touch and remind us all of the importance of supporting our local economy. So, the next time you’re in the mood for a shopping trip, skip the big malls and explore the hidden treasures in your own backyard. You just might discover something that makes you fall in love with Johnston all over again.

I've written so many more posts in the series about Johnston, here are a few: